Selling your home? Know its marketing schedule

Photo Credit: Joe Lanman

During a brainstorming session about three years ago, an idea was born within our company that is completely vital to the overall marketing strategy we employ when selling Houston homes. We were trying to find a solution to the following question:

What tool could we provide to home sellers to allow them to track the progress of our marketing campaign for their home?

By the way, we found it ironic that in a field (real estate) where everything has to be written in order to matter (i.e. hold up in court), agents were verbally describing (in general terms) their marketing to their prospective clients. If you think about it, you would not hire a contractor that didn't give you a written bid, would you? The purpose of a written estimate is to provide both parties with clear benchmarks of what constitutes a properly finished job.

Our Solution

An updated marketing calendar that outlines our strategy to sell your home for every 30 days with clearly defined events. For instance:

April 3 --  Take well lit photos of the property
April 4 --  Post the property on the Multiple Listing Service
April 4 --  Put the real estate sign complete with color fliers
April 5 --  Create Virtual Tour (Email Link to Client)
April 6 --  Create Single Property Website using Postlets
April 10 -- Public Open House 12-2 PM
... (get my drift?)

What's the Use?

This tool allows the home owner to become part of the process by following along as you complete such events which in effect constitute expectations. And make no mistake about it: When our clients receive a calendar, they can expect everything to happen on the date specified.  So if you are selling your home, be sure that whatever real estate professional you hire (which should preferably be a Signature agent) provides you with a written plan they intend to execute to get your home sold.

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Also Read

Keep your Realtor on their toes

Houston Real Estate Sales Slide in March

Selling in the current Houston real estate market

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Looking to sell your home? Give us an opportunity and experience the difference: Houston Real Estate

 

Comments

[Landflip]

I think this is a great way to plan for selling a house. It serves as great documentation for the work that has be done for the homeowner. I think more companies need to have a well designed selling plan. Thanks for sharing this information!

[Landflip]

I think this is a great way to plan for selling a house. It serves as great documentation for the work that has be done for the homeowner. I think more companies need to have a well designed selling plan. Thanks for sharing this information!